Thank you for being part of our story.

Our mission at Fable & Sage is to create the most beautiful gifts for pet parents, to deliver happiness through thoughtfully designed and beautiful products, and to help make gift giving easy and joyful.  




      O U R   C O R E  V A L U E S     


- Making art feeds the spirit
- Life is happier with a good dog
- There is freedom in trusting yourself
- There are many right ways to arrive at a solution
- In listening to others' ideas but honoring your own vision
- Making the decision is the hardest part of taking action
- Doing good work makes for a good day
- There is room for all of us at the table
- Talent is given, skill is earned
- Above all, be kind



Fable & Sage is a Virginia based studio owned and operated by Rachel Lofton. What began as a part–time endeavor in 2013 has grown to include a small and dedicated team. Together we design, print and ship each item by hand.

Fable & Sage was born in December 2013 when Rachel decided to design and print her own holiday cards to send to friends and family. Those cards were never sent because she became so busy designing custom Holiday cards for other people. Since then, the business has expanded to include a full line of greeting cards sold across the United States.